A few days ago, rumors spread that Facebook launches new ad platform on the Internet, the latter will be a real match for Google. Where will add a way for Facebook ads on other sites (non-Facebook sites). Today, ring down the curtain on the new Facebook Atlas or rather "Atlas of Facebook."
As a reminder, the Atlas is a service that was acquired by Facebook from Microsoft since a year from now. The product was previously available if it is a new release him. But leaders social sites prepared for online advertisement this time. Only what was published on the official Facebook Blog News, the Atlas has been redone to meet the new challenges of marketing.
The new Atlas operates in accordance with the people, in the sense that the problems are not solved by the trace log or browsing (Cookies), with respect to determine the location of the user to accurately choose Mainasabh or access to spend the purchasing of the browser, the marketing, which relies on people (People-based marketing ), will solve all these problems.
On the other hand, Facebook platform designed to target people not machines. Even if the person has moved from his computer to the desktop computer tablet or smart phone was considered one person, as the new platform will link the campaigns on the Internet the customer purchases outside the network, will enable it to find out what the real impact of this marketing campaigns on the ground.
The first partner with a contract with the new Atlas is a global advertising agency Omnicom, which owns Intel on the list of its customer.
As a reminder, the Atlas is a service that was acquired by Facebook from Microsoft since a year from now. The product was previously available if it is a new release him. But leaders social sites prepared for online advertisement this time. Only what was published on the official Facebook Blog News, the Atlas has been redone to meet the new challenges of marketing.
The new Atlas operates in accordance with the people, in the sense that the problems are not solved by the trace log or browsing (Cookies), with respect to determine the location of the user to accurately choose Mainasabh or access to spend the purchasing of the browser, the marketing, which relies on people (People-based marketing ), will solve all these problems.
On the other hand, Facebook platform designed to target people not machines. Even if the person has moved from his computer to the desktop computer tablet or smart phone was considered one person, as the new platform will link the campaigns on the Internet the customer purchases outside the network, will enable it to find out what the real impact of this marketing campaigns on the ground.
The first partner with a contract with the new Atlas is a global advertising agency Omnicom, which owns Intel on the list of its customer.
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